Raised by a father who coached for 35 years, the first lesson he taught me was to walk in a locker room and take in or feel the atmosphere, the energy.  He was ahead of his time in many of the things he did to be successful and he passed many on to me that can be applied to business and leadership. He explained that you could feel winning.   He also said coaches and leaders manage this atmosphere and it is in the air all the time. He said it was more important than any of the x’s and o’s of coaching.

Growing up listening to coaches’ share their views, thoughts and leadership styles was a huge advantage later in my business career. Listening to pregame, halftime and postgame speeches taught me how to manage and maintain this atmosphere and I share this as often as I can with other leaders.

I was always amazed to watch a game or practice with my father or other coaches as they constantly paid attention to how things felt. I realized later that the average ones were focused on their process and not their players. This is similar to business, as we too often get lost in our process and forget the people involved.

Next time you walk into a sales office, store or business, see how it feels.  Leaders manage the air.  They do this by managing the feelings and beliefs of the people in the business.  This is why a business that wants to make customers must manage what its people feel and believe first. Consumers won’t believe your company is different if your people aren’t.

People first, isn’t a fluffy fad or esoteric idea, but the first step in increasing sales and growth in business.  This means a leader has to have strong enough conviction to stick to a game plan or strategy when others around them are growing weary or wanting to overreact to unwanted results. A leader has to develop people in their business who are mentally tough enough to execute the sales strategy when others would falter or take the path of least resistance.

By managing the feelings and beliefs of your people, you are leading from where results are born.   From thoughts to actions, the results will be seen in your boardroom, stock price or bank account.  You are leading from an advanced position and not waiting to react to unwanted results.

Leadership at its essence generates results by getting people to perform at their highest level of competence.  When you do this, you are also growing the level of people’s competence and insuring growth and higher performance in your business.

Use the tactics of great coaches who have led their teams to championships by instilling a winning attitude.  John Wooden, Vince Lombardi, Pat Riley, Don Shula, Pat Summit, Phil Jackson, Bill Walsh, Bill Parcells and Bill Belichick and many others win because they can communicate and manage the air.

Making Customers should be in the air in your business if you want a winning attitude and improved results. Manage the atmosphere…stop and feel what your business feels and believes and make sure it has the conviction, energy and mental toughness to succeed.  If not, then begin to instill the feelings and beliefs that will generate high levels of achievement.

By Mike Moore http://dld.bz/XePf

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